To ideate design as a means to conceive, not merely objects, but tools whose potentialities harbour uniqueness and difference.
To produce creativity-oriented tools, capable of bringing forth an environment worthy of one's inner view of himself/herself. Tools which help display identity and values through faithfully rendering aesthetics.
YUU is Toton's most mature model to date of tool creation for interior design.
YUU merges business and consumer communities, decompartmentalizes the product/service/purchase process by promoting a shift from the linear “conception-manufacturing-retail-purchase” model, to a circular model whereby the purchased product is re-used in a new cycle of production or capitalization.
YUU sets the framework for a community of interactive consumers by bringing together: the consumers themselves (sharing their experience);
the consumer and the retailer (through continued support service); the consumer and the designer (when creating new products); the consumer and the producer (when releasing new products); the consumer and the distributor (when aiming to capitalize on one's purchase by showing it to other prospective buyers).
Lastly, YUU redefines the rôle of design as well as that of the designer, henceforth able to transfer part of his creative power to those wanting to be in charge of their own living environment.